About NJpoi.com

NJPOI.com is an initiative of Celebrate NJ!, a non-profit organization committed to promoting and preserving the best of New Jersey. Through educational initiatives and innovative projects, we seek to illuminate and elevate what we love about New Jersey and as a result, build pride in our great Garden State.

A Statewide Wayfinding Initiative

NJPOI.com is a component of a statewide Wayfinding Initiative. Celebrate NJ! accepted a request of the New Jersey History Advocates group to champion a seamless, systematic, statewide wayfinding system.

We started with a vision:

To make New Jersey a more welcoming, livable, friendly place by helping us find our way with ease and by making all our many points of interest and areas of natural beauty more accessible.

Following a Wayfinding Symposium that brought 100 representatives of statewide organizations together, and working closely with the NJ Department of Transportation (NJDOT), Celebrate NJ! began the process of coordinating four task teams, each focusing on a specific issues (i.e., Tourist Oriented Destination Signage (TODS), Pilot Project, Funding, and Public Relations).

We raised money and hired the best people

In a few short months, private funds were raised through the Community Foundation of NJ and the Hyde and Watson Foundation, to hire RMJM Hillier, now known as MERJE, to help us create a Wayfinding Master Plan; Lance Wyman, to create the iconography for signage and related wayfinding tools; and VERTICES, to work with us on the mapping and digital components of the project.

A Collaborative Effort

With the help and support of our Partner Groups, the Wayfinding Initiative has progressed from a really good idea to something that we can experience and enjoy. NJPOI.com is the first tangible element of the initiative, leading the way and connecting to the other components of the statewide Wayfinding system.

The result of the collaboration with our consultants, the Wayfinding Steering Committee, the Wayfinding Work Groups and NJDOT over the last year, New Jersey's Wayfinding Master Plan is now available at Celebrate NJ!